Our environmentally responsible strategy is continuously evolving in line with any new industry measures or innovations we can implement to pre­serve the planet and its natural resources. MSCH Copenhagen is committed to minimizing the footprint our clothes leave behind, but as a company that greatly values transparency and accountability, we don't want to identify as a sustainable brand since the reality is that the fashion industry isn't sustainable and likely never completely will be. Instead, we work on reducing our climate impact as much as possi­ble.

We are transparent about our supply chain and the corporate social responsibility strategy that underpins our entire value chain. We also use our platform to actively communicate with our end consumers to inspire more responsible habits. Our online and in-store Join the Change campaign en­courages mindful fashion consumption via more responsible, innovative fabrics, and we collaborate with Clevercare on our care labels to help our consumers reduce their climate impact. On our care labels are printed helpful, easy, everyday mon­ey-saving tips on how to best care for and maintain their clothes.